As Treehut approaches a new stage of maturity as a brand, we look back on a decade of constant changes, pushing boundaries, and reinventing ourselves — all in our pursuit of excellence. It all came together in 2013, when Joh and Julia Olson’s shared love for nature and adventure led to the vision of a sustainable, durable, and beautiful watch brand. It began from late nights in the basement garage to the launch of the first (and now bestselling) Classic Collection for men. The initial appreciation for the wooden watches from the watch community made the Olson family realize they were onto something.
Over the next few years, they lovingly and painstakingly built the brand from the ground up. They experimented with different designs and materials (like marble, leather, and steel), leading to the expansion of their product lines. From the uncompromising performance of its chronograph watches to the innovative craftsmanship of its open-worked automatic watches, Treehut set a new standard for quality and precision. It also became the first brand to allow customers to personalize and create their own watches at an affordable price. With its use of all-natural materials, the brand became synonymous with authenticity and sustainable luxury. It gradually introduced more nature-inspired accessories — including sunglasses, wallets, watch straps, jewelry, and more — which combined rustic charm with modern functionality.
The highlight of Treehut’s offerings still remains, of course, its curated collection of wooden watches. They are built for longevity and comfort, so whether our customers are conquering mountains or city streets, our wristwatches thrive where most would falter.
While our basement days are behind us, we will never forget our personal connection to our community and environment — they will always be central to who we are. For us, this is not just a business; it is a family legacy, and it is your support that spurs us to continually set our sights on something bigger and better.
Inspired by the California Spirit
Rather than saying we draw inspiration from San Francisco just for the sake of it, we choose to embody the true essence of the city in our timepieces. The grounded aesthetic of our designs embodies the dramatic contrasts of the Golden Coast, from sun-drenched beaches to rugged landscapes. The sense of playfulness and free movement in California are intricately entwined in the brand’s DNA, resulting in a collection of accessories that exude both vibrant energy and refined sophistication.
We also value homegrown talent and celebrate American excellence. From our state-of-the-art manufacturing facilities to our skilled artisans, every step of our production process of the best fashion watches online is carried out right here in San Francisco.
Crafting With Purpose: Our Commitment to Sustainability
From the brand’s inception, we have been conscious of the environmental and social challenges facing the industry, and have been committed to creating timepieces with full awareness of our impact. We have integrated sustainability into the core of all our activities, ensuring that we act responsibly throughout our entire value chain. From manufacturing to distribution, we do everything within our control to reduce our consumption of natural resources, energy, and raw materials. In line with our high-quality standards and quest for excellence, we strive to meet the needs of the present while ensuring that future generations can also meet theirs.
Our dedication to environmental stewardship extends beyond the materials we use; we have also supported and collaborated with other organizations (such as Charity: Water) that are committed to the environment and taking tangible action to promote sustainability. Together with our employees, partners, and customers, we hope to inspire a collective commitment to sustainability.
Cheers to 10 Years: Treehut’s Anniversary Sale
We like to go big on birthdays, and this time we are celebrating with a site-wide sale! You don’t even need a discount code — just add products to your shopping cart and you will automatically get 20% off. This is our way of saying thank you to everyone who has picked up one or more of our pieces, joined our mailing list, or even just liked the odd photo now and then — you are the reason that all of this exists.
